The DNA Journey Video and Branding

Rating 2.00 out of 5 [?]On the June 1,2016 a video titled – The DNA Journey was uploaded on YouTube and in 10 days generated 4.5 M views. Although this statistic is not enough to qualify it as a viral video, it definitely stirred up some emotions and realizations on … Continue reading

Creating Anticipation in Marketing – Part 1

Anticipation in Marketing

Rating 3.00 out of 5 [?]They say that reflection is key to gaining knowledge. Thus, I am planning to come up with some blog posts through which I share my reflections of what I have learnt during my MBA. If you haven’t already, do read my previous post where I … Continue reading

From Pepsi A.M. To Mountain Dew KickStart – Why did the latter succeed

Mountain Dew Kickstart

Rating 3.00 out of 5 [?]In early 2013 Mountain Dew Kickstart was launched in the US with a proposition that was similar to something that they had tried earlier. I stumbled upon the product’s 2016 Super Bowl commercial and after reading a bit about the drink, I had a flashback. … Continue reading