The DNA Journey Video and Branding

Rating 2.00 out of 5 [?]On the June 1,2016 a video titled – The DNA Journey was uploaded on YouTube and in 10 days generated 4.5 M views. Although this statistic is not enough to qualify it as a viral video, it definitely stirred up some emotions and realizations on … Continue reading

Creating Anticipation in Marketing – Part 1

Anticipation in Marketing

Rating 3.00 out of 5 [?]They say that reflection is key to gaining knowledge. Thus, I am planning to come up with some blog posts through which I share my reflections of what I have learnt during my MBA. If you haven’t already, do read my previous post where I … Continue reading

From Pepsi A.M. To Mountain Dew KickStart – Why did the latter succeed

Mountain Dew Kickstart

Rating 3.00 out of 5 [?]In early 2013 Mountain Dew Kickstart was launched in the US with a proposition that was similar to something that they had tried earlier. I stumbled upon the product’s 2016 Super Bowl commercial and after reading a bit about the drink, I had a flashback. … Continue reading

Alternate Universes and Fringe Science – Real v/s Unreal

Rating 3.50 out of 5 [?]Reality is merely an illusion, albeit a very persistent one. ~Albert Einstein Did you ever wonder if the person in the puddle is real, and you’re just a reflection of him?  ~Calvin and Hobbes There are no facts, only interpretations.  ~Friedrich Nietzsche I believe in … Continue reading

Tkinter GUI Application Development Hotshot

Rating 4.00 out of 5 [?]It has been a long time since I blogged! So I would like to make a comeback with one of the most important achievement of mine in this year. In the last week of July I received an email from Packt Publishing to see if I … Continue reading

Using Nokia E72 and Reliance 3G on Ubuntu (wvdial)

Rating 3.00 out of 5 [?] In this tutorial I am going to show you how to configure your Nokia E72 phone with Reliance 3G Network, to serve as a modem, on Ubuntu 13.04 (Raring Ringtail) using my favourite, the wvdial package. For this tutorial I am assuming that you … Continue reading

Using Nokia E72 and Reliance 3G GSM connection in Ubuntu

Rating 3.00 out of 5 [?] Hey friends, it has been a while since I posted any tutorial with Ubuntu Linux, specially the new ones that are in the market. But then I never got a chance to use a fresh installation of the new versions(because I update my already … Continue reading

Google and My World!

Rating 3.00 out of 5 [?]The “Web” is what you make of it and Google is known to have played a major part in building the web as we know it. I am not writing this post to compare Google and the services it provides with any other of its … Continue reading

Tutorial on Pivot Table – Part 1

Rating 3.00 out of 5 [?]On first day at work, I was given an excel workbook that was used to test the reports which are generated using a software and are delivered to the client. The workbook had a large amount of data, kind of a database in itself and … Continue reading

Array Formula in MS-Excel or LibreOffice Calc

Rating 4.00 out of 5 [?] Preparing MS-Excel based test beds is what my job is, as boring as it sounds it helps me learn new things and understand how powerful a tool MS-Excel really is and use it to get the job done. In this tutorial I am going … Continue reading