The DNA Journey Video and Branding

Rating 2.00 out of 5 [?]On the June 1,2016 a video titled – The DNA Journey was uploaded on YouTube and in 10 days generated 4.5 M views. Although this statistic is not enough to qualify it as a viral video, it definitely stirred up some emotions and realizations on … Continue reading

Creating Anticipation in Marketing – Part 1

Anticipation in Marketing

Rating 3.00 out of 5 [?]They say that reflection is key to gaining knowledge. Thus, I am planning to come up with some blog posts through which I share my reflections of what I have learnt during my MBA. If you haven’t already, do read my previous post where I … Continue reading

From Pepsi A.M. To Mountain Dew KickStart – Why did the latter succeed

Mountain Dew Kickstart

Rating 3.00 out of 5 [?]In early 2013 Mountain Dew Kickstart was launched in the US with a proposition that was similar to something that they had tried earlier. I stumbled upon the product’s 2016 Super Bowl commercial and after reading a bit about the drink, I had a flashback. … Continue reading

Last Working day @ Cognizant!

Clock

Rating 3.50 out of 5 [?]Four years back around this time of the year I was preparing to embark on an adventure, my first job. Everyone said that the experience of the first job is incomparable to anything else in life. And they were right, the things I learnt on … Continue reading

Where do i belong to ??

alone-country-free-girl-happy-favim-com-255042

Rating 4.00 out of 5 [?]One basic question that everyone has been asked by numerous people numerous number of times is “Where do you belong to?” When we meet someone for the first time, the primer of the acquaintance process is –what’s your name, what do you do, where do … Continue reading